Like a Girl

Rental Bike Service - Girl Power

This project was developed as a concept for a rental bike service.
There are way too many of these companies available, so I decided to focus on the female public and create this service that should be the #1 choice for women to rent bikes.
In this project, I was responsible to develop the whole concept, naming, visual identity, user experience, user interface and deck presentation.
The name came from the motto: ''Fight like a girl'', then I incorporated it in my slogan ''Bike like a girl''.


  • Logo design
  • Wireframe
  • UI Design
  • UX Design


  • Rafael Pasquini - Designer